The team at Blackball Universe and I have made significant strides in communicating the feelings evoked in Negrito's sessions. I salute them for trusting me with this project. Because at the end of the day, there isn't any playbook for how to create social media pieces with substance filmed by one person. But I'm writing one. And here it is:
The art of storytelling is laborious. I don't mind giving you the game because I'm 100% sure you don't have what it takes to put in the work.
But if you're willing to try, the beauty is always in making it look simple. You start with a foundation. Then you capture pieces. And you have to make sure, in your head, those pieces can align with your foundation. Don't forget the sound! The sound is key. Make sure the mic is facing in the right direction. Is the subject in focus? Are you moving the camera in rhythm with your subject? Is your energy silent? Because despite everything that you have to rememener, you still have to appear confident. If you seem stressed, you'll upset the energy. Fuck! You're running out of batteries. Don't stress. Keep filming. Just get what you can get. And at this point in my work for me, there's always this moment where I'm 99.9% I have it. I don't stop shooting until I hit that moment. And my eyes get wide. I force myself to let out a few quick rushed good-byes to everyone in the room. And I dip. And then spend the next six hours editing - editing and editing what will ultimately become a 30 second clip. And that's because I've streamlined my process in so many ways. Trust me, it'll take you even longer.
But if you're willing to try, you first make sure your foundation can actually hold the weight and context of the entire video. Then you nervously incorporate the audio and hope you didn't fuck that up while you were making sure the subject was in focus. Next, you introduce the pieces. Then you smoke a cigarette. Because hopefully, the hardest parts are over. Then you go back to the computer. And you sit in front of it, for hours and hours and hours - tweaking, running it back, tweaking, running it back - and making sure those fucking pieces fit. I don't even let myself use the bathroom. You have to sit and commit to it - uninterruptedly. If you get up, you risk losing the rhythm. Patent pending: "Editing is like a putting together a puzzle you're not sure you have all the pieces to." But if you're smart - you'll learn how to create a puzzle that you're able to solve alongside your audience as they play along to the visual maze that you mapped out for them.
But damn, I lightweight have the shit looking like a legit commercial. Forgot to white balance though.
You can click here for more videos featuring Fantastic Negrito.